Tourism Nanaimo
Client
Tourism Nanaimo
Services
Year
2023 – Ongoing
The Challenge
Tourism Nanaimo initiated a major brand transformation, requiring a digital partner capable of building a cohesive marketing strategy that aligned with their bold new identity to maximize visitor impact. The primary goal was to evolve our existing partnership into an integrated digital ecosystem: one that moved beyond siloed campaigns and delivered sustained results across all digital channels, transforming visitor inspiration into action and driving successful destination marketing.
The Tactics
Boleyn Media’s partnership with Tourism Nanaimo has evolved over several years, beginning with seasonal advertising and growing into a fully integrated digital strategy. Our foundational knowledge of their audience and goals allowed us to build a comprehensive, multi-channel solution.
Integrated Strategy
Designed a strategy that unified the new brand identity with targeted marketing efforts across all digital channels.
Web Development
Collaborated closely to design and develop a high-performance, mobile-first website that served as the central hub of the new brand. This ensured brand consistency and provided intuitive navigation for visitors.
Targeted Visitor Conversion
Managed year-round digital advertising and Meta Ads, aligning targeted campaigns with the brand’s fresh visual identity to drive measurable action and increase visitation.
Sustained Engagement
Executed tailored email marketing strategies that nurture relationships, ensuring continuous communication with both potential visitors and local tourism providers.
Ongoing Digital Management
Our partnership included continuous website management and support, ensuring the platform remains scalable, optimized, and ready to adapt to their dynamic, long-term marketing needs.
The Results
This integrated strategy transformed Nanaimo’s digital presence into a welcoming gateway, ensuring the sustained growth and visibility of the entire destination.
Highlights
127%
Increase in Mobile Website Engagement Compared to the Previous Website
130%
Lift in Email Subscriptions from Meta Ad Campaigns
43%
Higher Email Open Rate than Industry Peers for Visitor Communications
“Boleyn Media have consistently exceeded my expectations, turning my vision into reality and providing invaluable insights along the way.
Their dedication to quality and their commitment to delivering results have left me thoroughly impressed. Whether you are looking to revamp your existing website, create a new online presence, or explore any related web services, I have no doubt that Boleyn Media will prove to be an invaluable partner. I wholeheartedly recommend their services to anyone seeking excellence in website design and related services.”
Carly pereboom, executive director
Tourism Nanaimo
